Together, Publicis and Wieden+Kennedy yearned for the mines

Credit Wieden+Kennedy

Teleporting fans to A Minecraft Movie Overworld across
Email, Push, COM and the McDonald's App
Announce Email
Announce Email
Launch Email
Launch Email
Bounceback Email
Bounceback Email
Announce Push - Pixel Pioneers
Announce Push - Pixel Pioneers
Launch Push - Pixel Pioneers
Launch Push - Pixel Pioneers
Launch Push - Burger/Chicken Enthusiasts
Launch Push - Burger/Chicken Enthusiasts
Launch Push - Spicy Fans
Launch Push - Spicy Fans
Last Chance Push - Purchasers
Last Chance Push - Purchasers
Last Chance Push - Non-Purchasers & Pixel Pioneers
Last Chance Push - Non-Purchasers & Pixel Pioneers
Last Chance Push - Non-Purchasers & Burger/Chicken Enthusiasts
Last Chance Push - Non-Purchasers & Burger/Chicken Enthusiasts
Last Chance Push - Spicy Fans
Last Chance Push - Spicy Fans
Inviting fans to craft their own adventure, day or night,
in our most accessible campaign yet

Overworld App Experience

Overworld App Experience with Screen Reader

Featuring 10 Pc. McNuggets with spicy Nether Flame Sauce or a Big Mac
App Splash (Day)
App Splash (Day)
App Splash (Night)
App Splash (Night)
App Launch Playlist - Meal (Day)
App Launch Playlist - Meal (Day)
App Launch Playlist - Collectibles (Day)
App Launch Playlist - Collectibles (Day)
App Launch Playlist - Nether Flame Sauce (Night)
App Launch Playlist - Nether Flame Sauce (Night)
App Launch Playlist - Add-On (Night)
App Launch Playlist - Add-On (Night)
App Hero Tile - Day
App Hero Tile - Day
App Hero Tile - Night
App Hero Tile - Night
With 1 of 6 collectibles in every order, like the Grimace Egg, Zombie Hamburglar, Soda Potion and more
Plus access to exclusive McDonald's-themed content for Minecraft: Bedrock Edition

Credit Bedrock Princess

Steve would be so proud ⛏️

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