Together, Publicis and Wieden+Kennedy yearned for the mines
Credit Wieden+Kennedy
Teleporting fans to A Minecraft Movie Overworld across
Email, Push, COM and the McDonald's App
Email, Push, COM and the McDonald's App


Announce Email

Launch Email

Bounceback Email

Announce Push - Pixel Pioneers

Launch Push - Pixel Pioneers

Launch Push - Burger/Chicken Enthusiasts

Launch Push - Spicy Fans

Last Chance Push - Purchasers

Last Chance Push - Non-Purchasers & Pixel Pioneers

Last Chance Push - Non-Purchasers & Burger/Chicken Enthusiasts

Last Chance Push - Spicy Fans
Inviting fans to craft their own adventure, day or night,
in our most accessible campaign yet
in our most accessible campaign yet
Overworld App Experience
Overworld App Experience with Screen Reader
Featuring 10 Pc. McNuggets with spicy Nether Flame Sauce or a Big Mac

App Splash (Day)

App Splash (Night)

App Launch Playlist - Meal (Day)

App Launch Playlist - Collectibles (Day)

App Launch Playlist - Nether Flame Sauce (Night)

App Launch Playlist - Add-On (Night)

App Hero Tile - Day

App Hero Tile - Night
With 1 of 6 collectibles in every order, like the Grimace Egg, Zombie Hamburglar, Soda Potion and more

Plus access to exclusive McDonald's-themed content for Minecraft: Bedrock Edition
Credit Bedrock Princess
Steve would be so proud ⛏️
