Together, Publicis and partners yearned for the mines
Case Study Sizzle Reel
Teleporting fans to A Minecraft Movie Overworld across
Email, Push, COM and the McDonald's App
Email, Push, COM and the McDonald's App
Announce Email
Launch Email
Bounceback Email
Announce Push - Pixel Pioneers
Launch Push - Pixel Pioneers
Launch Push - Burger/Chicken Enthusiasts
Launch Push - Spicy Fans
Last Chance Push - Purchasers
Last Chance Push - Non-Purchasers & Pixel Pioneers
Last Chance Push - Non-Purchasers & Burger/Chicken Enthusiasts
Last Chance Push - Spicy Fans
Inviting fans to craft their own adventure with a campaign as rare as netherite
Overworld App Experience
Overworld App Experience with Screen Reader
Featuring 10 Pc. McNuggets with spicy Nether Flame Sauce or a Big Mac
App Splash (Day)
App Splash (Night)
The mobs were there for it, day or night
App Launch Playlist - Meal (Day)
App Launch Playlist - Collectibles (Day)
App Launch Playlist - Nether Flame Sauce (Night)
App Launch Playlist - Add-On (Night)
App Hero Tile - Day
App Hero Tile - Night
With 1 of 6 collectibles in every order, like the Grimace Egg, Zombie Hamburglar, Soda Potion and more
Plus, access to exclusive McDonald's-themed content for Minecraft: Bedrock Edition
Credit Bedrock Princess
Steve would be so proud ⛏️
