WESLEY CHADERTON WRITES ADS
Wesley Chaderton is an award-winning Associate Creative Director, Copy with more than 10 years of experience helping brands do more than just advertise. He helps craft their place in culture, generating impactful results and massive social buzz. Throughout his career, he’s played key creative roles across multiple verticals, including CPG, QSR, hospitality, pharma, finance, and more, partnering with and transforming Fortune 500 businesses like The J.M. Smucker Company, McDonald’s, and Eli Lilly, as well as smaller challenger brands.
As a former professional cook, self-proclaimed CPG lover, and unrelenting food nerd—among many other hobbies—his unapologetically big personality and sharp sense of humor help drive brands into new, unexpected territories. He’s comfortable with the uncomfortable. He always asks, “What if?” and approaches creative challenges with a boldly unique perspective. Whether that means tapping into fandoms, creating culturally relevant moments, or uncovering the hidden truths behind a product or service, his insight-driven ideas are grounded in the humanity they serve. His philosophy: If the idea feels a little risky (and makes someone in the room laugh), you’re probably onto something.
Over the years, his work has been recognized across the advertising industry—from a Cannes Lions Shortlist to honors from D&AD and The One Show, as well as GEMA and numerous others including ANA, OMMA, MarCom, AAF Addy, Spectrum, and Horizon Interactive. His results prove that when you take big swings, land big laughs, and ground bold ideas in human truths, campaigns don’t just connect with audiences—they become impossible to ignore.
As a former professional cook, self-proclaimed CPG lover, and unrelenting food nerd—among many other hobbies—his unapologetically big personality and sharp sense of humor help drive brands into new, unexpected territories. He’s comfortable with the uncomfortable. He always asks, “What if?” and approaches creative challenges with a boldly unique perspective. Whether that means tapping into fandoms, creating culturally relevant moments, or uncovering the hidden truths behind a product or service, his insight-driven ideas are grounded in the humanity they serve. His philosophy: If the idea feels a little risky (and makes someone in the room laugh), you’re probably onto something.
Over the years, his work has been recognized across the advertising industry—from a Cannes Lions Shortlist to honors from D&AD and The One Show, as well as GEMA and numerous others including ANA, OMMA, MarCom, AAF Addy, Spectrum, and Horizon Interactive. His results prove that when you take big swings, land big laughs, and ground bold ideas in human truths, campaigns don’t just connect with audiences—they become impossible to ignore.