Publicis and partners teleported fellow Travelers to Teyvat 
SL: hi welcome to Teyvat what can i get u? 🗺️
PH: unlock exclusive rewards with an Apple Pie or Genshin Impact Meal.

Launch Email | Five Star Fans

For an immersive journey fit for those of the highest adventure rank
Tease Push
Tease Push
Launch Push | Five Star Fans
Launch Push | Five Star Fans
Launch Push | Balance
Launch Push | Balance
Sustain Push | ALC Cross-Sell
Sustain Push | ALC Cross-Sell
Sustain Push | McCrispy Upsell
Sustain Push | McCrispy Upsell
Recreating Genshin Impact's action-adventure RPG mechanics in the app

App Tease Playlist

App Hero Tile and Launch Playlist

While cooking up in-game rewards & app exclusives for players

McDonalds.com 1-pub Module

Genshin Impact Deluxe McCrispy Meal PDP

Genshin Impact Baked Apple Pie PDP

Like a Wind Glider, Custom Namecard, Primogems, Recipes & more delivered to their inboxes after App purchase
SL: got ur Genshin Impact rewards ✨
PH: use ur exclusive code to unlock the loot.

Sustain Bounce Back Email

McDonald's fans nationwide ate it up
+134%
Deluxe McCrispy Meal Units
(+33% A La Carte Apple Pie Units)

75%
Margin with a $17.35 Average Check Size
(+124K New McDonald's App Users)


81%
Digital Penetration
(Highest in McDonald's History)

But please remember...Paimon is *NOT* emergency food!

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