
Idea Manifesto

:30 TV Spot Storyboard "Crying for Toughness"
Through social listening, I identified Gorilla Tape as the perfect match for the most uneven matchup since Mike Tyson vs. Jake Paul. I think we can all agree Iron Mike (probably) threw that fight, right? A campaign based on the viral 1 gorilla vs. 100 men internet trend, this idea highlights the arrogance of humans while challenging the everyday man to overcome life's toughest challenges with the mightiest tape in the game.
Idea Manifesto
:30 TV Spot Storyboard "Crying for Toughness"